CHAPTER 13: Creating a successful franchise opportunity
Creating a successful franchise opportunity
There are many companies that decide to stay a single-chain store and move up the ladder of financial domination by simply controlling all of the stores and outlets that they open up. On the flip side there are also companies who decide to let their store become someone else’s by giving the public an opportunity to open up a franchise. Both of these ideas are important, but creating a franchise opportunity for interested parties is something very important that would be good for the whole company to do. Unless you allow franchises as much freedom as possible in their contracts chances are that you’ll want them to stick as close to the company’s policies and products as possible so as to not tarnish the company name!
Large companies are the ones who mainly allow others to open up franchise stores, but there are also other smaller companies that definitely should allow it. For example, small towns that have stores, restaurants, and shops that are very popular with the townsfolk there should definitely consider allowing others to open up franchises in other places. If you are a small-town store owner and would like to create a franchise opportunity for interested individuals, here are a few guidelines to remember about making the franchise opportunity a successful one:
It is your company!
Whether or not you will remember this in the end is up to you and how hard you negotiate the contract, but the main lesson to remember here is that a franchise store of your company is still your company, but it is only an extension of the products and services you are offering to people in your neighborhood. When someone approaches you to ask if franchise stores are allowed you may immediately reply “no,” but you should definitely reconsider because franchise opportunities are a good thing for both the whole company and the individual who wants to start one.
Another issue that goes along with remembering the whole company and its name is the fact that you, as the company owner, get to be in control of the majority of the contract with the franchise store. If you don’t want a certain aspect of your company to change, such as the seating style or the companies that you buy supplies from, all of this needs to be stated in the franchise contract! Everything that has to do with how the franchise presents itself is also very important so that the company name doesn’t earn a bad reputation!
Spell out everything!
Along with making sure that the franchise owner knows your wishes for the franchise itself, something else that you will definitely want to do is to spell out everything in the contract itself. Making everything clear for the franchise owner is important so no one is confused!
All of these things are important when starting a franchise opportunity of your company for those that are interested in owning them! In turn franchises that are created in the company name essentially mean more profit for you in the long run, which is yet another reason why they’re considered a good venture to follow!
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