CHAPTER 1: What is a franchise?
What is a franchise?
There are many different types of business opportunities but one of the opportunities that many people seize on a regular basis is the chance to create a genuine revenue stream by owning part of the company. These are actually most always called owning stock in the company, but there is also another way to look at this scenario as well. If you have ever wondered exactly what a franchise is, but have never really had the opportunity to explore everything that went along with it, here is the perfect chance to learn about everything you wanted to know about starting a franchise!
The franchise experience
What exactly is a franchise, though? Simply put, a franchise is an extension of another company; they use the same signs, advertising methods, products, and services of the company that it was derived from. Virtually any type of business is able to be franchised if the terms are set forth in the company contract. For example, restaurants such as McDonald’s, Burger King, and even Wendy’s have the ability to be franchised. Other stores, such as Starbucks, specialty retail stores, as well as plenty of other restaurants and stores have the ability to create a franchise of themselves. In other words, franchises are essentially clones of the company, but the franchise owner is able to make separate decisions apart from the company itself.
Owning a franchise, though, shouldn’t be confused with owning an actual store of the business. Depending on what the franchise is and where it is located, one might have more luck owning an actual store of the business than he or she would with owning a franchise! However, that issue is debatable, but a franchise owner is able to experience all of the same situations as the company owners are.
Even though the company that had a franchise created of themselves still has some control over the franchise itself, such as the specific foods that are used if the franchise is a restaurant, there are some decisions that the franchise owner can make that will have no impact on the company as a whole. For example, franchise owners are typically allowed to change the seating style in his or her restaurant or store, as well as the prices of the products themselves. In certain cases, certain aspects about the products can also be changed with the consent of the company. If you own a franchise, though, the best thing to do would be to contact the company itself to make sure you are allowed to make changes without negating the whole contract!
All in all, franchises are great experiences to have and there are all sorts of benefits one can enjoy from owning one. They are definitely great opportunities to take advantage of if you have the capital to get started! Franchises are essentially clones of another company, and in this way franchise owners are able to make most of the decisions and experience the whole business on their own!
Open your business with us
Open your own store dedicated to truffles without any commission cost.
Truffleat srl already has 15 years of experience and its planned expansion in the world will be 100 stores in the next 7 years! From today you can open a franchise outlet right in your city in Italy and in the world.
Truffleat provides the design and layouts, products and e-commerce, as well as all the experience of professionals in the field.
Market forecasts confirm the health of the industry, and Truffleat’s ambition is to share its winning formula with dynamic entrepreneurs.
Truffleat offers affiliations suitable for every context with professional training. Would you like to receive more information?